A retail store for wizards young and old

The Project

Superfly partnered with Warner Bros. to create a touring Harry Potter experience for the next generation of wizards, featuring set recreations, interactive activations, and retail store.

The store housed 80+ SKUs featuring a unique product mix of bespoke and existing licensed product. We developed product all categories including apparel, accessories, home goods, toys & plush, and even a bespoke wand.

Product was available exclusively in the experience gift shop.

Role - Retail Creative Director

Worked with designers and vendors to develop the product line and physical retail store that was cohesive with the main ticketed experience. Developed key art and branding with the exhibit creative director, Caitlin Maloney.

photos by Kyle Flubacker

Fixture Development

These modular retail fixtures were designed to mimic the experience poster, which was inspired by cross-sectional doll houses.

The concept allowed us to plug the fixtures into any location we visited, while remaining true to the audience and overall brand identity.

Other uses of cross-sectional doll houses in pop-culture: Parasite movie poster (left) and IFHY video (right).

Poster designed by WTF Creative and renders created by Astrid Cobb

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