Turning the beloved TV franchise into an IRL, fan experience
Welcome to Dunder Mifflin
At Superfly, we won the pitch to produce, create and operate the first official The Office fan experience.
The exhibit featured interactive set recreations, iconic props, costumes, and memorabilia, and a retail store with bespoke product.
Role: Creative Strategist and Producer
Wrote and pitched the creative strategy for the multi-year, multi-market license. Worked with marketing, brand, production, operations, retail, and external vendor teams to ensure cohesive creative across departments. Communicated ideas with studio and talent partners. Watched the show so many times that I’m sick of it.
Exit Through The Gift Shop
We created and curated a physical store modeled after “the warehouse,” an e-commerce site inspired by the Dunder Mifflin intranet, and a robust product line of bespoke and existing licensed goods.
Role: Creative Direction
Directed design team to develop product line of 80+ SKUs. Coordinated external vendors to bring product vision to life. Worked with PRO-Arch to design retail fixtures and layout.
