Football Kits for Album Covers
There’s nothing wrong with being a full kit w*****r.
A project combining a love for music, footy, and vintage apparel.
Started in 2020 to serve as a creative outlet from “work,” Full Kit has evolved from creating bootleg 1 of 1s on vintage blanks, to throwing events, booking shows, and designing merchandise for some of the biggest artists in the world.
Role: Founder + General Manager + Creative Director
I come up with ideas and do a little of everything to make them happen IRL. A master of none.
Selected Projects
Calvin Harris
To celebrate Calvin Harris’ single Miracle going #1, Sony Music tapped Full Kit to create a custom jersey.
The kit was made with a rare, vintage 1995 Liverpool template, flocked HTV sponsor logo, and a chainstitch embroidered badge (by @chainsmoke.nyc).
Romy
For the release of Romy’s Mid Air in September, she threw a party on a pitch and needed kits.
Her team at Young and XL Recordings tapped Full Kit to create these iridescent neon tops, with color-changing “Romy” hit on the front.
video courtesy XL Recordings
Halloween Collection 2023
We had too many ideas for Halloween-adjacent kits, so decided to do a full collection.
Ideated, sourced, and hand-produced all 15 looks in ~1 month, and creative directed the shoot - which was shot by Marty Tannenbaum and styled by Brooks Foust on the day.
The collection released at midnight on Halloween for $6.66 a piece.
photos by Marty Tannenbaum