“Only on Airbnb” - DJ Khaled

To celebrate the release of DJ Khaled’s Jordan 5, Airbnb partnered with the artist to offer four lucky fans a once in a lifetime, overnight sneaker experience.

At verb., we were tasked with creating and producing the guest experience which included a recreation of DJ Khaled’s sneaker closet - complete with a collection of his grails, a pool area inspired by the BIG TIME video, a sneaker shopping spree, and a feast from DJK’s The Licking.

Role: Experiential Lead

Managed internal creative and production teams to create, build and produce the set. Worked with Hogwash to produce the content shoot and Team Epiphany to coordinate talent. Facilitated communications with the client team at Airbnb.