Pulp Fiction-inspired influencer kit to introduce the new drink of summer

The Ask

Create a gift box that reflects Patron El Cielo “shine bright” ethos and ignites the party for 150 high-profile influencers.

The Result

A box that illuminated upon opening and had a removeable light-up coaster to shine bright wherever you took the party.

Role: Creative Lead, Producer

Created concepts and strategy that won pitch. Directed creative with internal design team at Coffee N Clothes. Worked with packaging vendor, Yebo, to bring vision to life.

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Crown Royal Ice Break Kit