Pulp Fiction-inspired influencer kit to introduce the new drink of summer
The Ask
Create a gift box that reflects Patron El Cielo “shine bright” ethos and ignites the party for 150 high-profile influencers.
The Result
A box that illuminated upon opening and had a removeable light-up coaster to shine bright wherever you took the party.
Role: Creative Lead, Producer
Created concepts and strategy that won pitch. Directed creative with internal design team at Coffee N Clothes. Worked with packaging vendor, Yebo, to bring vision to life.