The Ask

Create an influencer gift box to promote the first-ever NBA in-season tournament. The box needed to communicate the unique knockout format, date and location, and inspire talent to post on socials.

The Result

A 2-tiered box that housed an engraved bottle of Hennessy and cocktail glasses, fixings for an official NBA cocktail, and embossed chocolate coins for each team to make your tournament picks.

Role: Creative Lead and Producer

Concepted ideas and strategy to win the pitch. Directed creative with internal CNC design team and packaging vendor Yebo. Worked with vendor to produce 150 kits and distributed to high-profile influencers.